Join our FREE practice success portal and accelerate your practice growth

Audere Coaching & Consulting logo
Close this search box.

Expert Tips from Celebrity Trainers: Mastering the Art of Marketing

Opinions about how to build an advice value proposition are a bit like spleens.

Everyone has one, but not many people are expert enough to tell you how they really work.

Ok, so it’s not my best analogy, but here’s the important bit…

It’s not whether it sounds good, looks good, fits in a single sentence, can be explained in an elevator ride, talks about problems, talks about solutions, talks of differences or includes the word ‘Independent’ or not that matters when it comes to explaining the value of what you do.

All that matters is whether it makes clients want to work with you.

At the end of our recent Insight webinar with Chief & Gunny Brabon of Original Bootcamp (called Leading Clients and Getting Results) I asked two simple questions that blew the doors off.

1. I asked about their experience with financial advice, and they gave me insight into why so many people find it hard to even understand what “advice” really is (which is 100% our failing, not theirs), and

2. I asked them how they’d want advice marketed to them.

Frankly, that #2 is the most insightful thing I’ve heard all year.

If that’s not worth 3 mins of your time to learn how to market your advice from people who’ve been marketing theirs successfully for two decades, then feel free to waste another ten years of doing it the way it’s always been done.

Peace of mind anyone? No takers?

This is better. Much better.

Want a next step?

Don’t hesitate.

Book A Strategy Call Now

Keen for more tools, templates & insights?

Join our free best practice portal

Working with a coach shouldn’t be a guessing game.

That’s why we want to invite you to sample for yourself the unique body of training, tools, templates and resources we created specifically to help practices grow, expand and evolve.

Check out what you'll get access to
A man in a collared shirt is seen with words "Tools & Templates," "Special Access," "Training," and "Masterclass" surrounding him against a blue background.
Free portal

Access a free comprehensive portal with tools and guides designed to increase revenue by 20% and more.

Ready to talk 1-to-1? Let's chat.

Related articles

How to Master Networking for Practice & Personal Growth

Read more »

Can You Outsource Content Marketing?

Read more »

The One End-of-Year Activity You Shouldn’t Ignore

Read more »

Why Market When Your Pipeline is Full?

Read more »

A simple explanation of digital marketing for advice

Read more »

How To Find Your Value As A Financial Expert

Read more »

The Website Mistake Many Advisers Make

Read more »

Authentic or valuable?

Read more »

Why I approach referrals as research

Read more »

Which Marketing Metrics?

Read more »

5 Reasons Marketing Advice Isn’t Like Selling Widgets

Read more »

The Only 3 Funnels Advisers Should Focus On

Read more »

How to Market Water To A Horse?

Read more »

The Key to Marketing Advice?

Read more »

Fishing with a spanner?

Read more »

Contact us

Let’s talk about how we can potentially help you and your practice to grow and evolve. We believe great advice is becoming more valuable than ever.

Be First To Know

Register your interest to become a participating practice owner or, as a BDM or PDM become an accountability coach

Register for free

There are a lot of insights waiting in since our goal is to provide value first.

Join List

Join our list and get the latest best practice insights in your inbox every fortnight