Advice Pricing Guide



I’m just a few short weeks from our next two day Excelerator and we’ve almost closed off our Leveraged intake so I can put the final touches to the session.

It’s about this time I start to veer from excitement to worried. I get excited about the idea of a great session, then I get nervous about what’s still to be done. Will it be as good? What if it isn’t?

I can’t be the only one who feels this duality in situations like this, can I?

Performance Coach Ben Elliott once taught me a Navy Seals trick for moments like this, which involves 1) stopping the negative self talk, 2) focusing on the task at hand, and 3) imagining a time in the very near future when I’ll have achieved my next goal.

I added another one just for the Excelerator; think about the best moments from the ones that have come before.

It got me thinking about Chris Wrightson’s session about the seven things that made iPac (and several others firms who nailed the scale model) one of the success stories of the last twenty years.

The weird thing is it was an entirely unscripted question I asked, and the gold just poured out.

I love it when that happens.


You can check out the video where I outline what those seven are here. It’s well worth a watch, even if your goal is more or less than “conquer the world”. 

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If you think you might be interested in joining us at the next Excelerator, it’s in Melbourne and we’re going deep into how advice firms can win in the digital world. It’s not too late, but it will be next week. Shout out if you’d like more info.

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Audere Coaching & Consulting
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