Every day a newsletter comes through into my inbox.
Then I noticed something really odd.
- Unless the target market is people who work in the industry, why advertise in industry publications?
- More importantly, why pay to advertise when most publications will happily accept well-written opinion pieces for publication for free?
- Offering an e-book espousing how planning is important, well, doesn’t that feel a bit like trying to convince fish to like water?