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I Find This Question Hard…

I mean, I can tell you where I’d like to go on holiday next, or the revenue target I want to hit, and plenty of the things I don’t want to do but…

…sometimes I find myself asking, “Is that really what I want?”

One of my favourite new age-y sayings goes, “The mind is a cell locked from the inside”.

I really like the concept.

The idea that it’s our own self-imposed mental models that sometimes stop us from aiming higher, acting differently, or choosing to do something different, well, I connect with it.

I know this though. I am at my best when I’m working the way I enjoy working, with people I like to work with doing work that inspires me.

I like “fixing” things.

That’s where it starts for me (and if I’m honest, requires me to regularly ensure that I’m not falling into doing the wrong things).

So, I kinda get around the difficultly of the question by breaking it into two :

  • How do I want to live my life? What are the values that matter to me and I want to ensure I live by.
  • What lifestyle am I aiming for?

These are the benchmark behind which my business has to line up.

When I can create value for others and my business model also allows me to do what I want, that alignment equals fulfilment.

When I create value for others but don’t get what I need, it’s a recipe for being trapped inside my own business.

And that is most definitely a prison of my own making.

What do you want your business to do for you?

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