I mean, I can tell you where I’d like to go on holiday next, or the revenue target I want to hit, and plenty of the things I don’t want to do but…
…sometimes I find myself asking, “Is that really what I want?”
One of my favourite new age-y sayings goes, “The mind is a cell locked from the inside”.
I really like the concept.
The idea that it’s our own self-imposed mental models that sometimes stop us from aiming higher, acting differently, or choosing to do something different, well, I connect with it.
I know this though. I am at my best when I’m working the way I enjoy working, with people I like to work with doing work that inspires me.
I like “fixing” things.
That’s where it starts for me (and if I’m honest, requires me to regularly ensure that I’m not falling into doing the wrong things).
So, I kinda get around the difficultly of the question by breaking it into two :
- How do I want to live my life? What are the values that matter to me and I want to ensure I live by.
- What lifestyle am I aiming for?
These are the benchmark behind which my business has to line up.
When I can create value for others and my business model also allows me to do what I want, that alignment equals fulfilment.
When I create value for others but don’t get what I need, it’s a recipe for being trapped inside my own business.
And that is most definitely a prison of my own making.
What do you want your business to do for you?