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The “Can We Make The Invoice Out To……” Conundrum

This may not be popular with some of you, but I’m okay with that.

The only person paying to improve your business is you, and every time I hear of an adviser looking to his Licensee to pay for business coaching it makes me cringe.

We could unpack the maths of it – it doesn’t make sense as an investment on their part.

We could unpack the psychology of it – if you don’t pay, you probably won’t value it.

We could unpack the mindset – is this how entrepreneurs think?

We could even talk about how there’s an opportunity to ask yourself whether there’s something valuable in this around the importance of getting clients to invest in their own financial wellbeing, instead of looking for their version of the cheaper option.

Would love to know what you think.

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