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The Ultimate Guide to Adviser Pricing

Welcome to the Audere Ultimate Guide to Advisor Pricing – your comprehensive resource for financial advisor tools, pricing guides, and expert content.

My goal is to provide you with a clear understanding of the pricing requirements needed to price your advisory services effectively. You’ll find a wealth of information here, including a range of financial advisor articles and access to our proprietary advisor pricing tool.

Pricing is a crucial aspect of running a successful practice, and as a business coach working specifically with financial advisors, it’s a topic I frequently address. I refer to it as a “gateway” topic, shedding light on the multifaceted nature of running an exceptional practice. To better understand this, I’ve shared a blog discussing the “Ultimate Lever” of advisor pricing and debunking some common fears about altering fees.

Is Pricing the Ultimate Lever? –

A common concern among advisors is the potential for client fee sensitivity. However, in my experience, fee sensitivity is a myth.

Fee Sensitivity Doesn’t Exist –

Understanding that retaining a client often hinges more on their perceived loss than gain when discussing your fees is vital.

Pricing & The Importance of Loss –

There are also five common pricing mistakes that financial advisors can make, which we’ll explore in this guide.

The 5 Most Common Pricing Mistakes –

Ultimately, there comes a point where you either need to take action or risk falling into the trap of not fixing your pricing. Based on my two decades of experience in financial advisor pricing, I can assure you that increasing fees is less risky than most believe.

Why increasing fee isn’t as risky as you think –

Why is pricing so crucial? Well, it’s often the advisors who provide the best advice who don’t charge what they’re worth. This case study, which I’ll admit left me frustrated over the holidays, will shed some light on this.

This pricing conversation had me mad as hell –

I also have some personal views about the debate over whether cheap and accessible advice should be the goal. If you’re interested, you can read more about that here.

Careful what you wish for –

For a comprehensive understanding of the process I use, check out this guide. It offers a swift way to determine your charges in less than a minute, thanks to our proprietary advisor pricing tool –

If you need help unlocking your own pricing gains, book a chat here and let’s talk., or sign up for our free best practice portal here and get stuck into how to optimize your advisor pricing to best fit your practice!

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